Marketing & IT - The Devil’s Triangle
Audience Gets
- An opportunity for two often unrelated disciplines to network and collaborate
- A better understanding of data privacy issues from multiple perspectives
- Experience performing multi-disciplinary risk management on real issues in their organization
Description
IT and marketing managers are caught in the Devil's Triangle of cyberspace, where escalating cybercrime, stringent privacy laws, and a rapidly growing surveillance economy collide. These forces demand a unified approach to protect businesses from enforcement actions and staggering financial losses. This unique session is designed to bring the IT Security & Marketing teams together for a collaborative deep dive into how their disciplines overlap and the how they work together to address the common gaps and reduce organizational risk.